>Once again proving that by the time you read something in a mainstream newspaper, it's probably too late to be of use, today's New York Times has an article about people scamming troubled homeowners by charging money to "fix" the loans, then disappearing.* The Times notes this is a growing scam, but it has actually been a huge problem for at least a year now. (One deputy attorney general in California said that dealing with the swindlers has been all she's done, with 300 calls received in the past year.) Perhaps reporting on the issue six months ago may have alerted people to the scams and helped them avoid them, but whatever. The media just reports what's happening; it's not there to help people make informed decisions or anything. Bah.

Anyway, one of the things I've been tasked with at my new job is to come up with a clever marketing slogan to alert people to the presence of mortgage "fixing" scams and let them know that there is free, government-approved housing counseling available. The best I've come up with thus far is:

In trouble with your home loan?
Stop getting fucked up the ass!
FREE housing counseling is available.
Call blah blah blah and stop the bleeding.

Although it is to the point and accurate, this is probably not going to fly for a variety of reasons. If anyone has any other suggestions (legitimate or not), I'm all ears. I promise to give you credit if I use it.

*As a random side rant (or as my brother-in-law would say, rantom), the fact that people can go up to someone who is about to lose his or her home, promise her that they can save it, and then steal whatever cash that the homeowner may have used to actually save the home, blows my mind. How can the goniff sleep at night, knowing that they've made others homeless? Seriously, what the fuck is wrong with people? How did some manage to become such fucking assholes?

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