>Stop the insanity of modeling! Look, I know that few adult women really believe that the purchase of a particular product will make her look like the six foot, 115 pound model that a company hires to hawk their wares. (In Victoria’s Secrets’s case, wares are also wears. Ba dum dum cha.) I also know, thanks to the Dove “Real Beauty” campaign (in which skinny, average, and above average sized women pushed cellulite reducing cream), that people like movie critic Richard Roeper object to seeing real women in their underwear. (As a reminder, he wrote: I find these Dove ads a little unsettling. If I want to see plump gals baring too much skin, I'll go to Taste of Chicago, OK? I'll walk down Michigan Avenue or go to Navy Pier. When we're talking women in their underwear on billboards outside my living room windows, give me the fantasy babes, please… If that makes me sound superficial, shallow and sexist -- well yes, I'm a man.)
Setting aside Roeper’s concept that the purpose of all lingerie advertising is to please men like him, I find these underwear models (and other models) rather useless at selling me things. I know that I am not going to look like those women in whatever they are wearing that I am supposed to buy. I am 5’1” and I weigh 125 pounds. While that makes my body mass index a tad under overweight, it also means that I weigh either the same or more than women who are at least 10 inches taller than me. There is no way I will look like they do, no matter what I wear, ever.
Thus, I have no idea at all what I might look like in do in the products they are selling, and worse, can only assume that I will look much less attractive than the models. If that is the case, why on earth would I buy those things? If Victoria’s Secret or other clothing purveyors really want to create a burning desire in me to buy their shit, than show me some people who are a reasonable facsimile of me. It doesn’t have to be an exact replica, as I have provided for the anti-Fashion Show, but something at least a bit more relatable. And if that is a problem because people like me don’t look good in anything your company makes, than I’d say we have a larger problem, don’t we? Perhaps you might consider designing things for women who have a little heft on their hips, stomachs, and thighs besides granny underwear.
Now that’s a million dollar concept, not some freaky chain-mail bra custom made with diamonds all over it.